We were hired to take on the 800-pound gorilla in the sleep technology category, Sleep Number. 

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King Koil hired ideaology to create an epic Brand launch for their Smartlife mattress, a bed designed to compete with SleepNumber in the high-end sleep technology space. To play up Smartlife’s superior smart cell technology, we used the latest CG to visually “construct” the most sophisticated high-tech mattress right before the viewers eyes.