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When this food service giant needed to become a marketing-driven company, we had just the recipe. 

Golden West Food Group makes everything for everyone, from smoked meats for the Jack Daniel’s Brand to cinnamon rolls for Cinnabon and plant-based burgers for Impossible. And when they wanted to create and market their own family of brands, we were ready to get cooking. 

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To launch Meat District Butcher Crafted Burgers, we created the Burger Shaq from Shaquille O’Neill.

America is a burger crazed nation, devouring over 50 billion burgers a year. But almost all of those burgers are made from generic chop meat. So we crafted a positioning around “Premium Butcher Crafted Burgers” and created a campaign called “The Better Way to Burger.” To top off our burger story, we got Shaq to promote this unique line of burger blends in his very own “Burger Shaq.”

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It was The SuperFoodsRx Diet, the New York Times Bestseller, that helped start the superfoods movement. Our assignment was to help launch a line of foods, nut butters and dietary supplements based on the SuperFoodsRx philosophy. So we created a campaign that brought the “super” in SuperFoodsRx to life. 

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When Golden West wanted to create a frozen line of gooey, cheesy snack food bowls, we came up with an out-of-the-frozen-box name and package design: Face Stuffers. Now, you’ll find Face Stuffers in grocery stores and microwaves all across America. 

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